Part•Art
- Bollate - Italy
- 2015
The PART•ART Association, created by Braghetterosse, a brand of ethical and supportive creativity, was born from an ideal shared by Giovanna Villani, Donatella Cianchetti and Elena Ciocca: to establish a creative exchange between subjects that are normally excluded from the flow of productivity and traditional design, production and trade areas.
What PART•ART aims to do is, on the one hand, to fill design experimentation with meaning, and on the other, to help disadvantaged groups or individuals overcome their situation of marginalization through the creative process. It is therefore a question of designing and animating workshops that, taking into maximum consideration the specific characteristics of the subjects involved, enable people and groups, appropriately guided by professionals, to affirm and develop their own identity through “doing”, acting on the artistic material, transforming it to obtain a significant object that bears their own traces and signs.
The path that PART•ART proposes is structured in several phases, with different objectives. A first phase, conducted by an art therapist, has the function of putting people in contact with artistic materials, giving them the opportunity to discover their own creative resources, and promoting the ability to work in a group. The second phase, more technical, allows creativity to be applied to usable objects. The last phase, very important, has the aim of spreading as widely as possible what has been created, proposing it to conventional commercial subjects to highlight the added value given by aesthetic contents, which are strongly influenced by the specificity of the groups that produced it.
Traces, Signs And Tattoo
ETHICAL & SUSTAINABLE DESIGN PILOT PROJECT in collaboration with:
ART THERAPY ITALIANA (A.T.I.) Association funded in 1982, to promote and develop Art Therapy and Movement Dance. Therapy practices in Italy, able to plan and implement specific projects for the psycho-sanitary, psycho-social and educational sectors.
And ARTICOLO 3 – Social Cooperative. Coop working for the Penitentiary Institutions of Milano since 1999 and especially in the Reclusion Home of Milano Bollate in order to offer inmates educational and developmental programs with the aim of social reintegration.
The objective is to activate synergy between socially useful projects and the world of design, production and commerce.
A program of 14 workshops starts in September 2014 at Milano Bollate Penitentiary participated by 8 inmates and led by trainers and graduating students of A.T.I. and later by BRAGHETTEROSSE designers. The principal aim is to stimulate individual self worth through the creative process, form a group spirit and finally produce graphics on the theme of TATTOO.
A.T.I. will work with the group during a first cycle of 6 workshops. Materials used will be traditional art colors, papers and fabrics as well as other various inspirational materials that will be employed to stimulate individual creativity and support the group in free self expression. The second cycle of workshops will be guided by Donatella Cianchetti and Giovanna Villani (BR) towards achieving thematic graphic drawings to be digitally printed on different materials.
After the workshops in jail are concluded, the resulting drawings will be elaborated by BRAGHETTEROSSE into printable patterns and offered to companies as “added value” to be represented in print on different products categories such as fashion accessories (bags, shoes), home furnishing, stationary and ceramics.
The main benefit for the inmates is reinforcing one’s identity through acting on art materials and transforming them to obtain significant objects that will carry one’s own traces. Working allows to establish precious relationships with the group, acquire practical capabilities and in turn raise the sense of self-worth and personal dignity also through commercialization of resulting products.
The 2 cycle workshop program is a job for the inmates and BRAGHETTEROSSE stipulates a contract with each participant who is compensated monetarily for participating to all workshops.
A Gallery Show
The whole project will be presented to the public through a gallery show during Milano Design Week from April 10th to 13th 2015 at Spazio Ostrakon in via Pastrengo 15, Milano. Photo and video documents will be shown together with original drawings from the workshops and products realized after the workshops by partner companies.
This project is self funded and started as pilot experience to be developed further into more issues to include other national and foreign marginalised groups. Presently the project is searching for sustainability partner companies in Italy and abroad.
